What is SEO?

SEO is the short form of search engine optimization. It is the process of increasing the visibility of your business website or web page on the top of the search engine result page. This along with data management solutions will help your business thrive.

Unlike other traditional advertisements like news papers, pamphlets, posters etc., SEO will help to reach the potential customers when they needed the service which you are offering through your business. Drive conversions and maximize ROI with data-driven and results-oriented link building strategies from SEO Link Building

Before moving further we must know about the Local SEO.

LOCAL SEO can place your business website in a better position with local keywords and help to promote the service you are offering to the local customers especially when they are looking for your type of business, as for payments there are great resources for this purpose, which you can find at thepaystubs.

Why Start Up or Small Businesses in Chennai Need SEO?

Chennai is one of the biggest metropolitan cities in INDIA. To compete or to be able to withstand with giant entrepreneurs of this city is not quite easy. But SEO will help you to stand unique among all the small businesses. Before hiring a SEO Service in Chennai, Here I’ve given the statistics which will help you to understand the importance of SEO for small businesses.

• 71% of people used to do local search with location of a business before they go and visit the place for the first time. So as a start up company, having Search engine optimized website is very important to attract these 71% customers towards you.
• 50% of consumers who used to conduct local search in their mobile visit the store within a day. So Search engine optimization would act as an invitation to this 50% of customers.
• 50% of local mobile searchers are used to search business information like local addresses. Hence your website will give them all of your business details instead of Visiting card.
• 78% of local mobile searches are lead to off line purchases. So having a well optimized website and Google my Business Page will probably help you to bring all these 78% customers to your business.
• 34% of consumer who used to conduct local search in their tablet, laptop or any other communication device also visit the store within 24 hours.
• 18% of the local mobile searches also lead to sale within a day.
• 87% of phone plans holder’s use’s a search engine at least once in a day.
• 68% of local searchers use ‘get direction’ and ‘click to call’
• 86% users look up the Google direction on Google map to get into a store
• 76% of local searches are results in a phone call (that’s why GMB and NAP are too important)
• 46% of the searches in Google are local.

This statistics talks about how much important a optimized website is for a start up company to attract customers. To get all Kind of customer definitely one must need to invest in Search Engine Optimization. If you’re in the business of financial planning, then you should also consider working with a coach for financial advisors to help you brainstorm new creative marketing ideas.

Benefits of Having SEO:-

• SEO is the smartest way to promote your business in online within a specific particular region (eg: Shops in Chennai or some parts of Chennai like triplicane, marina, guindy).
• It will notify the people who are living in your business region about your profession or company and the products which you are selling.
• It will help you to attract lots of local customers even from some miles distance.

How Freelance SEO Expert Do SEO for Small Business?

There are lots of SEO Professionals out there eagerly waiting to help you to grow. The SEO Expert will help you to improve the traffic of your website and make it user friendly one so that the customers will spend plenty of their time in your website. That itself will get you in on the top of the search engine result page. Consider this when thinking about the outsourcing decision of this services.

How SEO Expert in Chennai will optimize your Business website to increase your presence in Various Local search Engine?

1. Optimize website header:
   SEO freelancer would optimize the website header with NAP (name, address, phone number) which you have given in Google My Business. This would help the customer to easily contact you.
2. Create content with targeted local search keywords:
   SEO freelancer would create more content for your business with more possible local search keywords which would help the website to be appeared in the search engine result page list when customer or user needed your service.
3. Optimize Meta tags with location key words:
   Title tags and Meta tags are most important place to put keyword and which are too important to make a customer to visit your website when they are searching for the service. So SEO Experts will use the perfect keywords and phrases so that the prospective customer would easily understand it when they are searching.
4. Create separate location pages
   If your business operates more than one physical location we will create unique and separate page for each one. Which will help your customer to avoid conflating the contact information between various locations of your same business.
5. Adding Schema in Website
   SEO Professionals would add the local business Schema, FAQ Schema, Review Schema to the website to get listed in top Featured Snippet results in Google search results.
6. Creating Google my business pages
   SEO freelancer would create GOOGLE MY BUSINESS for you with the name, phone number, address and the email id of your business. So, that your business location will be listed in the search engine result when people search for the business you are providing. And it will be appeared when someone queries it with the exact location.Optimizing GOOGLE MY BUSINESS Page with local search queries like “GMB Optimization in Chennai” or “SEO for Dentist in Chennai” will help to get more leads.
7. Adding Categories
   Freelance SEO Expert will add the available categories Digital Marketing Company, Dental Practice, Restaurant or whatever the business your doing to the GOOGLE MY BUSINESS so that people who needed your business will know easily about what type of service you are providing.
8. UTM source code in the website URL
   Freelancer will attach the UTM code with your business website. Which will enable the Google analytics to tell you what made the searchers to visit your business website or which campaign have directed them to your business website.
9. Adding business hours service area, description
   They will also take care of adding business hours and service location and description in GOOGLE MY BUSINESS. So that it will be more informative for the users who needed your service.
10. Constantly updating GMB with new photos and events
    SEO freelancer will update the new photos of your business floor and the product you are selling. And I will also upload the event picture of your company. These photos will attract lots of customers and would bring in new customers to the store.
11. Getting more reviews
    SEO freelancer will take care of getting reviews and answering it. The more we get reviews the more we get the ranks. So our website would automatically appear in first when someone search relevant to our business.
12. Creating more local citation profile with same NAP
    SEO freelancer will create more local citation for the business with the same name, address, phone number and website URL. And will regularly update it and clean it to improve the local search optimization.
13. Engaging actively with the audience on social media
    SEO freelancer will keep posting interesting things about the business and the offers, pictures and events on social media’s like face book, Instagram, twitter and linked in. In order to engage social media users with your business SEO freelancer will keep posting about the service you are offering or the product you are selling.

Final Thoughts

Having SEO optimized website is one of the most important things for start-ups and small businesses. To survive this world and to withstand with business giants, you must have SEO for business growth. Check out eCom babes reviews to learn more about online marketing.